Fifth Floor, Richville Corporate Tower 1107 Alabang-Zapote Road,
Madrigal Business Park, Alabang, Muntinlupa 1780 Philippines

Makati Extension Office, Fifth Floor, Metrostar Building
1007 Metropolitan Avenue, Makati City 1227 Philippines

Tel. +63 2 403-1506 | Fax. +63 2 403-4901 | Email:



  • Issues Management Group, Inc. is the progeny of a merger between strategic public relations and public affairs agency OUTSOURCEPR, Inc. and crisis and issues management consultants SYMPRA, Inc.
  • Strategic Public Relations & Public Affairs specialists.
  • Composed of international PR professionals, marketing and public affairs experts.
  • Professionals who enjoy hands-on management to ensure creativity and results.
  • A service provider that starts to work for it’s clients even before formal engagement.
  • A management team with over 100 man-years of experience in communications and marketing.
  • Maintain working relations with leading international PR agencies.


  • Our reputation depends essentially on how well we conduct our practice.
  • The quality of our practice reflects how well we know our clients’ business.
  • Our own success is tied directly to that of our clients’.
  • Our practice is far more important than just disseminating information and building public awareness – we enhance reputation.
  • We believe the essential roles of communications is to manage the public’s perception to motivate their behavior towards our clients’ success.


  • We manage public perception.
  • We can serve as resident project managers.
  • We practice “immersion” to enhance our knowledge of our clients’ business.
  • We recommend projects that are “doable”..
  • We offer “round-the-clock” counseling and availability.
  • We’re probably the most pleasant group of consultants you’ll ever meet.


  • Developed pan-Asian corporate PR /advertising strategy for the Germany-based chemical giant BASF.
  • Established and supervised BASF’s pan-Asian corporate communications network in twenty countries spanning the Indian Sub-continent to the Australia-New Zealand Region.
  • Executed the communications and issues management strategy supporting the Manila North Tollways project, the country’s largest road infrastructure and BOT project to date.
  • Developed PR and perception management strategy establishing the Rockwell Center as the Philippines’ pre-eminent upscale residential community and shopping center.
  • We offer “round-the-clock” counseling and availability.
  • Executed Marketing communications strategy for First Gen IPO, first initial public offering among Philippines’ independent power producers; Upgraded to PSE main index just 16 months from listing date.
  • Developed corporate and marketing communications strategy to enhance shareholder value for Security Bank Corporation; Upgraded to PSE main index within 8 months from start of the campaign.
  • Developed corporate and marketing communications strategy for PhilNaRe IPO; country’s only national re-insurer; 12x oversubscribed a week before listing; opened 20% higher on listing day.
  • Developed corporate and marketing communications strategy for Phoenix Petroleum IPO; country’s first petroleum company to go public since deregulation of oil industry; 15x oversubscribed a week before listing; opened 42% higher on listing day.
  • Developed and executed communications strategy in support of generating legislative approval for enhancing Philippine Deposit Insurance Corporation’s charter by providing it a more pro-active role in banking industry regulation.
  • Developed Marketing PR strategy for Coal Asia IPO; country’s 2nd largest coal-for-energy producer; 5x oversubscribed on week of listing; closed 50% higher on listing day.


  • Gerard O. Zorrilla
    President and Senior Counsel


    • OUTSOURCEPR, Inc. – Chairman & CEO
    • Zorrilla & Associates – Chairman & CEO
    • BASF South East Asia – Senior Regional Manager, Pan-Asian Corporate Communications
    • ZPA/PR Consulting – Partner & COO
    • Nova Communications – Director, Marketing & Advertising Sales
    • RBS/GMA 7 – Director, Network Merchandising & Promotions
    • PacificAds – Group Manager, Corporate Advertising
    • C.R. Lawrence Corp (USA) – Regional Manager, Telemarketing Services



    • Director – Operation Compassion International
    • Member – Christ’s Commission Foundation
    • Member – Public Relations Society of the Philippines
    • Member – Rotary Club of Makati Dasmariñas
    • Member – Riviera Golf & Country Club
    • Member – Sta. Elena Golf Club
    • Member – The Palm’s Country Club
  • Efren “Ping” Sotto
    Senior Consultant, Executive Training, Learning and Development


    • Director, Learning and HR Development
    • Senior Adviser, Industrial & Trade Relations
    • Member, Strategic Planning Committee



    • Pilipinas Shell Petroleum Corporation – Learning Consultant
    • SAP – Learning Consultant



    • Shell Regional Training Administration – Regional Training Resource
    • Pilipinas Shell Petroleum Corporation – Training Manager / HRD Assessment, Recruiting & Competence Development / Corporate Communications Manager / Sales & Marketing Executive
  • Emmylou D. Carballo
    Senior Consultant, Operations and Account Servicing


    • Sen. JV Ejercito – Media Relations Officer
    • Cadet Reporter – ABS-CBN News and Public Affairs
    • Writer/Segment Producer Trainee – ABS-CBN News and Public Affairs
    • Presidential Staff Officer IV – Office of the President of the Republic of the Philippines
    • Project Manager – One Incentives Systems Advocates, Inc.
    • Account Manager – Hudson’s Bay Loyalty Management, Phils. Inc.
    • Treasurer – Junior Chamber International (Jaycees)
  • Klaudine De Guzman
    Account Management Services


    • Marketing and Communications Associate AusAid Scholarship, Philippine Business for Education
    • Graphic Design and Public Relations Intern, Bakelit Multi Art Center Budapest, Hungary
  • Josephine Marie “Joey” Santos
    Junior Associate, Account Management Services



    • University of the Philippines Los Banos
    • Bachelor of Science in Development Communication

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