Developed pan-Asian corporate PR /advertising strategy for the Germany-based chemical giant BASF.
Established and supervised BASF’s pan-Asian corporate communications network in twenty countries spanning the Indian Sub-continent to the Australia-New Zealand Region.
Executed the communications and issues management strategy supporting the Manila North Tollways project, the country’s largest road infrastructure and BOT project to date.
Developed PR and perception management strategy establishing the Rockwell Center as the Philippines’ pre-eminent upscale residential community and shopping center.
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Executed Marketing communications strategy for First Gen IPO, first initial public offering among Philippines’ independent power producers; Upgraded to PSE main index just 16 months from listing date.
Developed corporate and marketing communications strategy to enhance shareholder value for Security Bank Corporation; Upgraded to PSE main index within 8 months from start of the campaign.
Developed corporate and marketing communications strategy for PhilNaRe IPO; country’s only national re-insurer; 12x oversubscribed a week before listing; opened 20% higher on listing day.
Developed corporate and marketing communications strategy for Phoenix Petroleum IPO; country’s first petroleum company to go public since deregulation of oil industry; 15x oversubscribed a week before listing; opened 42% higher on listing day.
Developed and executed communications strategy in support of generating legislative approval for enhancing Philippine Deposit Insurance Corporation’s charter by providing it a more pro-active role in banking industry regulation.
Developed Marketing PR strategy for Coal Asia IPO; country’s 2nd largest coal-for-energy producer; 5x oversubscribed on week of listing; closed 50% higher on listing day.
Recipient of Public Relations Society of the Philippines Anvil Award for La Mesa Eco-Park Communications Campaign.
Recipient of Public Relations Society of the Philippines Anvil Award for Security Bank’s Financial PR & Investor Relations Program.
Extensive Public Relations, Public Affairs, Communications and Issues Management experience in industries like travel & transport, banking & financial services, equities marketing, consumer retail and direct selling, chemical, petroleum, mining, automotive, energy, environment & ecology, healthcare, food & beverage, broadcast and print media, IT & telecommunications and government relations.